I finally checked another project off my list this past August 2021 - I brought different creatives together to create a great production.

As much as I spend time working on client projects, I also like to hire folks to work on my own personal projects. Photographers are artists in their own regards and should create their work that they enjoy themselves.

I spend a lot of time on Instagram thinking “what would I like to see?”, “what is missing?’, and “what will buzz?”. It helps me get my creative problem solving parts of my brain going and makes me reflect on who I am as an artist.

This is the context behind all my series and what eventually led to this chic-rockstar look with models Shyann Lockhart and Sydney Spencer, and stylist Astrid Montalvo.

What came together was a great blend of edgy fashion vibes.

I also had an old colleague Greg Diaz create amazing graphics to help showcase the shoot. The goal with the graphics was to create something in the vein of a movie poster, but using the sleekness of a fashion magazine ad.

Altogether I was really happy with this whole production. The goal at the end of the day was to assemble a team together for a common vision and to accomplish it.

The best part is that it only got the creative juices flowing even more.

This production was a test of what could be done with the amount of time and energy put in - and it has raised the bar for what could be created meaning the next series will need to top this.

Excited for what’s to come later this year.